All of us perform comparison analysis frequently. An example of this type of analysis is the mundane task of choosing a restaurant when going out for a meal with family or friends. Doing so initiates a thought process where we begin to analyze and compare which restaurant offers good-quality food at the right price, has the appropriate ambiance, and has received the best reviews and the highest ratings. Comparison analysis helps us make more informed and thoughtful decisions.
For businesses, comparison analysis is not an entirely dissimilar process where careful thought and examination illuminate clear business opportunities and/or challenges. With the dramatic increase in online customer commentary surrounding products and services, businesses are increasingly looking to extract vital intelligence that will aid in the development of their products and services.
PolyVista's Competitive Pulse is a comprehensive comparison analysis solution designed to help businesses better understand their industry, products, competitors, and customers. PolyVista’s powerful analytics engine does all the heavy lifting by gathering textual data from multiple online sources (social media, product reviews, surveys, chats, contact centers, etc.), analyzing that information, and delivering actionable intelligence to drive and refine product development and customer satisfaction.
Companies like Citibank use Competitive Pulse to obtain actionable intelligence by utilizing a straightforward user interface to identify key analysis results. We offer clients their choice of data reports with or without sentiment, based on a static or dynamic (over time) view of results. The focus is on matching the deliverable with user capability and needs, uncovering actionable insights, and delivering fast time to value.
Competitive Pulse keeps you current with key industry and product issues and helps you achieve these important benefits: