Brands should keep a watchful eye on product reviews created by their customers. Whether reviews live on the brand’s website or review sites, this user-generated content impacts other customers’ purchasing decisions.
“Everything’s amazing and nobody’s happy,” was the topic for comedian Louie CK’s signature rant on Late Night with Conan O’Brien, back in 2008. It is true. We have amazing technology today — information fast a
User-generated product reviews offer consumers the chance to learn about the perks and downfalls of a business’s products or services from other customers. According to Econsultancy, more than two-thirds of customers read online reviews befo
The truth can hurt. When a business’s products receive bad user-generated reviews claiming they have flaws or defects, it can be bad for business — at least initially. Of course, there are benefits to negative customer feedback. For on
I’ve recently been using analytics to stack two of the market’s top smart phones up against each other – the Apple iPhone 6 and the Samsung Galaxy S6. My previous blogs dig into the review scores, review topics married with scores, review s
Putting on a barbeque for friends and family is a great way to have a good time. Finding a grill that fulfils all of your grilling needs is important to making sure your party is a success. I’m fortunate enough to be able to use PolyVista’s an
Once again Lululemon is in the news for angering their once devoted following. This most recent fallout comes shortly after Lululemon chose to patch and resell their infamous see through yoga tights. From a PR and brand management perspective, the