Create Business Opportunities Thanks to Social Media Analytics
Looking for innovative ways to expand your business reach and increase your company's earnings? Thanks to social media analytics, business managers can uncover meaningful customer insights that are hidden within social data and use these insights to create business opportunities.
What Are Social Media Analytics?
Today, business managers frequently search Facebook, Twitter and other social networks for customer feedback. Managers may even use text analytics services to collect customer feedback from social media in the hopes of generating meaningful customer insights that they can use to drive their companies forward.
Social data offers immense value if managers can mine it properly. In many instances, social networks only provide insights based on likes, shares, impressions and other customer feedback. As such, social data often fails to deliver insights that managers can use to help a business gain a competitive advantage over its rivals.
Comparatively, social media analytics go beyond traditional likes, shares and other social data. The analytics empower managers to transform social data into actionable insights quickly and effortlessly.
Social media analytics take the guesswork out of data analysis. In fact, managers now can use a superior data analysis service to generate reports based on social data any time they choose – Self-Service Text Analysis.
With Self-Service Text Analysis, managers can transform social data that they collect via text analytics into actionable insights. Self-Service Text Analysis offers a free data analysis service that works in conjunction with text analytics, ensuring that managers can assess a broad array of social data with ease.
In addition, Self-Service Text Analysis provides unprecedented social media analytics capabilities. The service gives managers the ability to review charts, graphs and other visuals based on social data. That way, managers can maximize the value of social data consistently.
Self-Service Text Analysis even provides interactive PDF (iPDF) reporting capabilities, guaranteeing that managers can evaluate social data like never before.
Each interactive PDF (iPDF) report is based entirely on social data, enabling managers to review social feedback and obtain insights into customer behaviors and trends. Plus, the report may contain in-depth illustrations that highlight social data in a reader-friendly format to help managers understand why customers may choose one brand over another, how customers feel about a company, its products and its services and more.
Furthermore, each interactive PDF (iPDF) report typically contains many pages of data visualizations. The report is accessible on a desktop computer, laptop, smartphone or tablet as well, ensuring that managers can review social data at their convenience.
Let's not forget about the simple process that managers can use to create an interactive PDF (iPDF) report, either. Self-Service Text Analysis enables managers to generate interactive PDF (iPDF) reports in just minutes. Thus, the service guarantees that managers won't have to wait long to analyze social data and optimize its value.
To produce an interactive PDF (iPDF) report via Self-Service Text Analysis, a manager will need to upload an Excel spreadsheet that contains user-generated content. The Excel spreadsheet may include user-generated content from social networks, blog posts, web polls and surveys and other online sources and will serve as the basis of the interactive PDF (iPDF) report.
After the upload is finished, a manager's work is done. He or she will receive an interactive PDF (iPDF) report via email within about 15 minutes of the upload's completion. Meanwhile, the interactive PDF (iPDF) report will include insights into consumer sentiment, customer loyalty and other customer metrics to help a manager find ways to bolster a company's products, services and customer interactions.
Social media analytics may prove to be a key differentiator for managers. The analytics are available via Self-Service Text Analysis and can help managers explore innovative ways to deploy meaningful business enhancements both now and in the future.
Social networks provide a wealth of customer data, but many business managers lack the skills and technology needed to obtain meaningful insights based on shares, impressions and other social feedback. Now, social media analytics can transform the way that managers assess social data. The analytics are available via Self-Service Text Analysis and enable managers to identify customer behaviors and trends that are hidden within social data sets. Therefore, social media analytics empower managers with comprehensive customer insights that they may struggle to obtain elsewhere.