How Can Data Visualization Drive Business Efficiency?
Collecting customer data can be simple. On the other hand, understanding the true value of this information may prove to be exceedingly difficult.
Business managers who use text analytics services to retrieve customer feedback receive no guarantees that they will be able to transform customer data into meaningful insights.
Text analytics often streamlines the process of collecting customer feedback from across the web. The service allows managers to obtain customer data that is hidden within blog posts, social media posts, web polls and surveys and other online sources. It also enables managers to organize this information into data sets that they can access at any time.
Comparatively, text analytics only provides data collection capabilities. And if managers want to obtain actionable customer insights, they likely will need to commit substantial time and resources to mine customer data sets.
Data mining can be problematic, and for good reason. Although data scientists, aka data experts, understand how to mine customer data sets quickly, managers typically lack the skills needed to assess large amounts of customer feedback. Thus, managers may struggle to generate meaningful insights from mining customer data.
Clearly, text analytics alone offers limited return on investment (ROI) for managers who are dedicated to obtaining meaningful customer insights. Thanks to data visualizations, managers now can optimize the value of their text analytics efforts and generate customer insights to drive business improvements.
What Are Data Visualizations?
Data visualizations are charts, graphs and other illustrations that tell a story. The visualizations highlight customer data in a reader-friendly format, making it easy for business managers to understand customer behaviors and trends.
With data visualizations, managers no longer need to worry about the time and expenses associated with data mining. Conversely, data visualizations allow managers to review high-quality illustrations based on customer feedback. As a result, managers can transform customer feedback into meaningful insights instantly.
Perhaps best of all, data visualizations provide managers with the information that they need to deploy business enhancements. The visualizations highlight consumer sentiment, customer loyalty and other customer metrics, and managers can use these insights to help a business become more efficient. Therefore, data visualizations empower managers with insights to discover the best ways to improve the customer experience (CX), drive long-lasting customer partnerships and much more.
How Can Business Managers Obtain Data Visualizations?Self-Service Text Analysis provides business managers with a free data analysis service that offers data visualization capabilities. In fact, Self-Service Text Analysis allows managers to generate interactive PDF (iPDF) reports that may include hundreds of data visualizations.
An interactive PDF (iPDF) report frequently takes the guesswork out of data analysis. It usually contains data visualizations based on customer feedback, providing managers with valuable customer insights. Furthermore, an interactive PDF (iPDF) report is easy to obtain and can be produced in just minutes.
With Self-Service Text Analysis, a manager only needs to upload an Excel spreadsheet that contains user-generated content to create an interactive PDF (iPDF) report. After the upload is finished, a manager will receive the interactive PDF (iPDF) report via email within about 15 minutes. Meanwhile, the interactive PDF (iPDF) report is available digitally, ensuring that managers can review customer behaviors and trends on their desktop computers, laptops, smartphones and tablets.
Data visualizations provide managers with customer insights, paving the way for meaningful business improvements. The visualizations may even help managers eliminate the need for traditional market research like web polls and surveys, helping a business save both time and money.
Ultimately, data visualizations can deliver substantial value, especially for managers who already use text analytics or intend to use text analytics in the future. Self-Service Text Analysis provides managers with unprecedented data visualization reporting capabilities, enabling managers to review customer behaviors and trends and use customer feedback to bolster a business' efficiency.
Customer feedback is available across the internet, but few business managers go above and beyond the call of duty to mine customer data. In many instances, managers rely solely on text analytics services that provide data collection capabilities – not data analysis capabilities. With Self-Service Text Analysis, managers now can produce in-depth data visualizations to understand customer feedback. Self-Service Text Analysis works in combination with text analytics, ensuring that managers can produce meaningful customer insights with ease. As a result, managers can use Self-Service Text Analysis to assess customer feedback and find ways to improve their businesses both now and in the future.