Facebook, Twitter and other social networks represent more than just online platforms that individuals can use to share comments, photos and videos. In fact, these social networks are transforming the way the business world runs. Today, business m
Customer data is easy to obtain, particularly for business managers who utilize text analytics. However, text analytics alone often fails to provide managers with the customer insights they need to drive meaningful business improvements. Today, ma
Text analytics revolutionizes the way business managers collect customer data from across the web. With text analytics, managers can obtain customer feedback from blog posts, customer surveys, social networks and other online sources. Managers als
What differentiates an ordinary customer experience (CX) from a great one? A company’s approach to the customer experience (CX), of course! Ultimately, today’s business managers are responsible for finding ways to transform an exceptio
A business that does not report product defects puts its brand reputation, revenues and customers at risk. Ultimately, how a business approach product defects can play a critical role in its short- and long-term success. If a company takes a proac
Text analytics helps business managers collect customer data from many online sources at the same time. As such, it services as the ideal gateway to successful data analysis. What Is Text Analytics? With text analytics, business managers can take
For many digital marketing professionals, nothing beats Google Analytics. In fact, this freemium web analytics service offers a number of benefits to digital marketing professionals, including: It enables you to optimize your web marketing campaig
Can you determine whether customers feel positively, negatively or neutrally about your brand? If not, your company may be missing out on opportunities to foster long-lasting customer partnerships and accelerate its revenue growth. Ultimately, sen
For many business managers, analyzing customer data can be a time-intensive and costly process. But a new technology is transforming the way that managers transform customer feedback into meaningful insights – data visualization. With data visua
The customer experience (CX) often serves as a key differentiator for businesses, and for good reason. With the ability to deliver a memorable customer experience (CX), a company can foster customer trust and loyalty. Meanwhile, this business will
