For today’s business managers, collecting social data is a must. However, social data alone is insufficient, particularly for managers who are constantly on the looking for innovative ways to help a company become an industry leader. Now, so
For today’s always-on, always-connected digital marketing professionals, Google Analytics is vital. This freemium web analytics service empowers digital marketing professionals to transform web data into timely, accurate insights any time th
Does your business have an effective consumer safety strategy in place? If not, your company may risk brand reputation damage, revenue losses and corporate and/or federal penalties. To better understand the importance of effective consumer safety
Facebook, Twitter and other social networks represent more than just online platforms that individuals can use to share comments, photos and videos. In fact, these social networks are transforming the way the business world runs. Today, business m
Google Analytics offers immense value for digital marketing professionals. This freemium web analytics service empowers business users to track website traffic day after day. That way, digital marketing professionals can find out which web pages a
Customer data is easy to obtain, particularly for business managers who utilize text analytics. However, text analytics alone often fails to provide managers with the customer insights they need to drive meaningful business improvements. Today, ma
Text analytics revolutionizes the way business managers collect customer data from across the web. With text analytics, managers can obtain customer feedback from blog posts, customer surveys, social networks and other online sources. Managers als
What differentiates an ordinary customer experience (CX) from a great one? A company’s approach to the customer experience (CX), of course! Ultimately, today’s business managers are responsible for finding ways to transform an exceptio
Transforming social data into actionable insights rarely, if ever, is simple. Obtaining social insights remains a top priority for many business managers. Yet few managers understand how to generate social insights quickly and effectively. Today,
Google Analytics gives digital marketing professionals the web insights they need to succeed. This freemium web analytics service empowers business users to collect a broad assortment of web data and evaluate this information quickly and effortles
